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Director, Digital Products

 

The Director of Digital Products oversees the entire life cycle of all digital products and/or initiatives, from defining the scope, building the technology and creating a great customer/patron/fan experience. He/She develops and implements policies, strategies and objectives to meet the technology and digital product goals.

Results-driven, hands-on, and action oriented, the Director of Digital Products will lead the customer experience and is responsible for the vision and strategy of all digital programs and products and drives how each internal team will play a role in its success. A critical component to this is coordinating the disparate efforts of different departments at JALC towards a cohesive and integrated experience.

Working closely with the VP of Brand, Sales and Marketing, the Director of Digital Products will recommend, define, and develop digital products across the organization.   He/She will assist in the creation, dissemination, engagement and monetization of audio, video and digital content through owned and paid media as well as through new business initiatives.  

Successful candidates for this role will be visionary, entrepreneurial, adaptable and willing to roll up their sleeves to execute. 

Responsibilities:

  • Conceptualize and manage all digital campaigns and programs from inception, through launch, and to the customer journey.
  • Act as business lead for implementation and launch of new website (currently underway).
  • Create the product roadmap for all digital initiatives with key milestones, overall timeline, phases and departmental ‘puts and takes.’
  • Monitor and manage product schedules, scopes and budgets.
  • Leverage key performance metrics and data to provide insights and make strategic business recommendations.
  • Help to drive overall content strategy (audio, video, digital, and multimedia) through a dual lens of mission and consumption analysis.
  • With other business leaders, determine content outputs in service of engagement, advocacy, education and fundraising:
  • Concert & Education program marketing
  • Product marketing assets (to support radio programs and Blue Engine Records releases)
  • Original video content
  • Branded content
  • Development needs
  • Help to monetize digital products and services.
  • Track and analyze content impact across engagement, advocacy, sales, and fundraising.

Qualifications:

  • Bachelor’s degree or equivalent years of work experience required.
  • Minimum of 7 years’ management experience leading teams, particularly in product management and product development in business systems (CRM, CMS).
  • Proven success meeting the needs of a diverse set of internal business stakeholders.
  • Strong project management orientation and experience developing the necessary org-wide processes to support an organized and manageable approach to projects.
  • Creative vision and technical skills to navigate and communicate across teams ranging from Development to Marketing, Sales and Customer Service in order to create the best customer journey possible.
  • A strong understanding of media, sales and marketing practices, and superior oral and written communication and presentation skills.
  • A strategic thinker with the ability to solve problems creatively.
  • Excellent organizational, leadership and supervisory skills, with the ability to inspire those working with him/her to accomplish common goals.
  • Proactive and able to simplify complex workflows.
  • A futurist who is able to see trends and opportunities and capitalize on them.

We offer a comprehensive benefits package, including generous PTO, medical, dental, and a 403(b) plan.  Interested applicants should send a cover letter with salary requirements and resume to careers@jazz.org.  Please include Director, Digital Products in the subject line.

Jazz at Lincoln Center is an equal opportunity employer.


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