Digital Analytics Manager

The Digital Analytics Manager is responsible for organizing and managing Jazz at Lincoln Center’s analytics function. The Digital Analytics Manager will work closely with the Brand, Sales, and Marketing (BSM) Directors and the Vice President and Chief Marketing Officer, using data to drive high performance for key initiatives including concerts, education programs, and digital products.

The Digital Analytics Manager will use strong logical reasoning skills and business intelligence to develop a master marketing performance dashboard that reveals how resources are turned into results. The position will manage KPI/OKR monitoring across BSM and will liaise with other departments—including Finance, Concerts & Touring, and Education—to ensure that audience data undergirds decisions across the organization.

KPIs that this role will be responsible for tracking and measuring include website traffic (from organic traffic to traffic sources to conversion rates); social media metrics; brand campaign metrics; physical event metrics; and overall brand awareness metrics such as brand sentiment and recognition.

Responsibilities:

Provide deep-dive analysis and actionable insights for JALC digital channels—including ROI and program efficiency—recommending ways to leverage past success and apply to future programs and campaigns

Review existing reports and dashboards and create new ones as needed, including executive-ready reports that demonstrate our marketing and brand effectiveness

Provide thought leadership and tool development to elevate digital and direct media planning capabilities including media mix optimization and testing, target audience profiling, consumer insights, and budget allocation

Partner with stakeholders to design impactful experiments, leading the team to analyze, interpret, and communicate results and insights; build testing repository and archive

Help empower marketing teams to leverage tools for analysis like Power BI, Google Analytics, Tableau, etc.

Share ongoing trends, distill information, and provide creative insights that can be leveraged for content (e.g., Industry development, relevant news, trends, etc.)

Qualifications:

• Bachelor’s degree required and a minimum of three years of professional experience in a data-intensive role, with hands-on modeling experience
• Experience developing frameworks for marketing reporting, analysis, and forecasting to support decision-making and improve understanding of marketing performance
• A demonstrated track record of data-driven analysis
• Experience with marketing campaign analytics systems, such as Google Analytics, Google Data Studio, Google Tag Manager, SEMrush, Looker, Tableau, Salesforce/Pardot, Sprinklr, and Meltwater
• Experience with Facebook Business Manager and Google Ads platforms
• Proficiency in website analytics and conversion rate optimization (Google Analytics, A/B testing)
• Experience analyzing campaigns and measuring marketing performance based on KPIs like total reach, impressions, social media engagement and conversation impact, and pipeline generation
• Flexible and creative problem solver—able to tackle complex issues while collaborating across multiple teams and maintaining an optimistic attitude
• Demonstrated ability to meet deadlines, complete important time-sensitive tasks, adapt quickly to last-minute changes, and manage multiple projects simultaneously.
• Strong organizational, interpersonal, presentation, oral, and written communications skills
• Familiar with leveraging data and insights to inform planning and decision making
• Knowledge and appreciation of the arts and jazz is preferred

Work Hours

Full Time (Mon-Fri)

Compensation

$95,000 - $110,000