STREAMING JAZZ AROUND THE WORLD
Jazz at Lincoln Center has been nominated for a Webby Award!
At the heart of Jazz at Lincoln Center's mission is the goal of expanding a global community for jazz, one of America's most important homegrown art forms. Beginning in 2012, Jazz at Lincoln Center embarked on a mission to utilize the nascent technology of streaming video, coupled with social media, to build an entirely new audience for jazz and for the organization. We became the first major performing arts organization to stream virtually every concert it stages at no cost to viewers.
Investing in a professional, multi-cam setup for each of our three stages as well as dedicated audio mixing engineers and staff positions dedicated to managing livestreams, we began to share the majority of our concerts online, completely free, and in real-time. In 2016, when Facebook opened its Live platform to more third-party partners, we began simultaneously broadcasting via Facebook Live, bringing our music to even wider audiences.
To date, Jazz at Lincoln Center has broadcast more than 1,000 concerts across the globe and reached virtually every country on Earth, an unprecedented success and a first for a major performing arts organization. Facebook Live has helped us get closer to our mission-based goal of sharing jazz with the world. Every Live video is filled with comments like "Thank you from Argentina" and "Watching from the UAE" and "Enjoying this from Portugal! Thank you."